The State of Games: December 2025
Nintendo Switch 2 comes out on top, Battlefield 6 takes a tumble, and The Game Awards dominates the media
Welcome to the latest State of Games Report from The Game Business.
Every month, exclusively for paid subscribers, we dive into the key charts, statistics, facts and stories from the previous month in video games, including some exclusive data and analysis from us.
December saw a last-minute surge in buyers in the US after a worrying few weeks, while the year ended in basically the same place it started. Let’s take a look.
The State of Games: December 2025
Things were looking quite anxious in the video game market during early December, particularly in the US. A disappointing Black Friday sales window continued into the start of the month as consumers waited to see if better prices could be found around hardware and software… but those lower prices never arrived. In the end, people did come out and buy games, but price is clearly a sensitive issue with consumers right now.
