0:00
/
0:00

Paid episode

The full episode is only available to paid subscribers of The Game Business

US video game market defies expectations with 1% revenue growth – The Game Business Micro

Plus, global retail closures continue, Ubisoft share price tumbles and Xbox showcase impresses

Good morning,

Did you have a lovely weekend?

Welcome to this week’s edition of The Game Business Micro. We have four stories to dive into this week, plus a few smaller ones to mention. We’ve got some US market data for 2025, fallout from Ubisoft’s planned restructure, and further declines for physical game stores. We also look at an impressive Xbox Developer Direct.

Let’s dive in.


US games market beat analyst fears

In Brief: The US games market hit $60.7 billion in 2025, which is up 1% over 2024 (Circana data). The firm had previously predicted the year would fall 4.7% following the delay to Grand Theft Auto 6 earlier in the year. Game sales rose 1%, hardware sales increased 9%, while video game accessory sales fell 7%.

What You Need To Know:

User's avatar

Continue reading this post for free, courtesy of Christopher Dring.