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Battlefield 6, Switch 2 and mobile drive another month of US games growth – The Game Business Micro

Plus! Ubisoft plans another $100m worth of cost savings, while Epic and Unity get friendly

Hello and welcome to another edition of The Game Business Micro.

This past week, the US games market grew again, Epic and Unity got friendly, Ubisoft gave us a fright, EA is trying something new with F1 and The Game Awards finalists have been revealed.

So grab a coffee or a tea, and join me as we dive into the stories from the past seven days.


US video game market grows again on the back of Battlefield 6

In Brief: Battlefield 6, Nintendo Switch 2 and the mobile market helped drive a 3% growth in video game spending in the US last month, Circana has revealed. Video game hardware sales are up 36%, while video game content is up 1%. The content growth was driven by mobile spending growing 10% (Sensor Tower data) and subscription spending improving 9% year-on-year. In total, the US games market generated $4.9 billion last month.

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